OUR STRATEGY
TO ESTABLISH CRICKET AS A LEADING SPORT IN THE USA FOR FEMALES AND MALES BY BUILDING ON OUR 300 YEAR HISTORY

The statement above is the overall aim of USA Cricket. The USA Cricket Strategic Planning Framework was established in 2015 with the help of ICC Americas staff, and input from the US cricket community. The strategy is divided into four sections as listed below.

TO ESTABLISH CRICKET AS A LEADING SPORT IN THE USA FOR FEMALES AND MALES BY BUILDING ON OUR 300 YEAR HISTORY

Participation

To be the fastest growing Participation sport in the United States for females and males.

Performance

To qualify for all ICC women’s, men’s and U19 Cricket World Cups.

Fan & Market Development

To develop the fastest growing fan base in US sport.

A Sustainable Foundation

To implement our strategy through a unified governance and administration structure that acts in the national interest, develops successful partnerships and generates funds to drive cricket’s development.

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